Take a few minutes to read about the past, present and future of Pinterest from the global head of marketing Jim Habig. This interview will be very helpful as you decide on whether your business should start marketing on the platform (P.S. It probably should!).
Marketing mag: Pinterest is unique for a social media platform; how do you think that this Unique Selling Point (USP) has benefited the platform?
Jim Habig: Simply put, with Pinterest, you can inspire the decisions of consumers. Unlike other platforms where ads distract users from reading the news or connecting with friends, commercial content can enhance the Pinterest user’s experience. People come to Pinterest looking for products and services to plan their futures and build their lives.
On Pinterest, brands are additive to the Pinner’s experience. People come to Pinterest to discover products and services for their wardrobe, for their new home or for their next holiday, and advertisers want to be discovered. There is incredible harmony between them. Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.
We’re in a unique position because Pinterest is personal media, not social media. It’s a resource for people as they deliberately set out to plan their lives. Pinterest also serves as a place for people to escape news, politics and the negativity that can be found in so many places online.
Read the whole interview HERE
Don’t foget that if you need help with your Pinterest Marketing then Killer Diller Social is here. We offer various services for all kinds of budgets, so visit KDS Service Page today.
Elizabeth-Killer Diller Social