According to Pinterest:
With more than 2 billion useful wedding ideas on Pinterest and well over 2 million couples who’ve chosen Zola as their trusted partner in wedding planning. Pinterest and Zola are teaming up to reveal the biggest wedding trends of 2023, marrying Pinterest trends with Zola expert insights to showcase how couples can bring inspiration to realization throughout their entire planning process from engagement to newlywed life (Source).
Here is an overview of that report.
NOTE: If your business is at all related to the wedding industry, it’s worth taking a look, and considering whether you can tap into the latest trends.
Wedding Trends of 2023 via Pinterest & Zola
Eco-Friendly and Non-Traditional Wedding Themes & Decor
Gen Z is redefining tradition and challenging the norm. Pinterest insights show Pinners are searching for non-traditional and unique wedding ideas that reflect their wallets and their values, and given the current economic climate, couples are specifically looking for budget and earth conscious ways to plan their wedding day.
On Pinterest, searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ increased by 105% and 230%, respectively, signaling a rising trend towards sustainably-focused weddings in 2023.
And weddings are going green in every sense, with the trend taking on new meaning for couples selecting their wedding colors, invites and gifts. On Zola, searches for green wedding invitations have increased 81%.
Examples of some of the SEARCH TERMS:
- Searches for ‘maximalist wedding’ increased 1900%
- Hot pink wedding colors +465%
- Non Traditional Weddings:
- Searches for ‘underwater wedding’ increased 305%
- Modern western wedding 435%
- Searches for ‘emerald green and rust wedding’ increased +1050%
- Gen Z: Rise of the Alt Wedding:
- Searches for ‘anti bride wedding’ increased +490%
- Non traditional wedding vows +205%
Wedding Style & Beauty Trends
Pinners come with the intention to discover what they want to shop – Products are added daily from merchants and the number of products saved to boards by users has increased 50% over the last year.
Beauty Trends:
With the most useful inspirational content and inclusive beauty features, Pinterest is the best place for planning the wedding look that brings out the beauty of the individuals. Pinners are searching for and saving makeup inspiration to their boards that match their skin tones using the first-of-its-kind skin tone ranges feature and discovering hair style inspiration for their hair textures with the hair pattern search feature for their special day.
Examples of some of the SEARCH TERMS:
- Boards for “Ethereal makeup” increased 845%
- glam wedding makeup +120%
- Long hair wedding styles +50%
- Engagement hairstyles: 60%
Guests, Wedding Party & Bouquets
Pinterest 2023 trends show that mismatched bridesmaid dresses and re-imagined monochromatic themes for the wedding parties are on the rise. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” is up a whopping 3800% year over year. Pinners are also saving their inspiration to their boards to shop for the best outfits for the upcoming wedding they are attending this year – boards titled “wedding guest dress” have doubled since last year.
Cost effective and creative bouquets
Pinners are searching for cost effective and creative ways to bring their ideal wedding bouquets to life. Butterfly bouquets and ribbon flowers add a trendy Y2K flare while the top rising flower by Gen Z Pinners is a timeless classic – Baby’s Breath (+610%).
Examples of some of the SEARCH TERMS:
- Wedding Party:
- Searches for ‘mismatched black bridesmaid dresses’ increased 535%
- “All different bridesmaids dresses” +520%
- Guests Outfits:
- Searches for ‘Hijabi dresses for wedding guests’ increased 265%
- Queer wedding outfit guest +315%
- Searches for ‘pearl wedding bouquet’ increased 95%
Wedding Destinations, Dream Venues & Travel
Following years of travel restrictions, Pinners and Zola planners are eager to travel the world for their weddings and honeymoons, and bring their favorite destinations to life close to home. Pinterest boards titled ‘dream wedding venues’ have increased 190% and searches for ‘best honeymoon places’ went up 325% over the last year, with top honeymoon destinations across Africa, Europe, as well as in the United States.
Examples of some of the SEARCH TERMS:
- Top International Themed Weddings:
- Searches for ‘italian wedding themes’ increased 640%
- Marriage theme provence +480%
- Top International Honeymoon Destinations:
- Searches for ‘Morocco honeymoon’ increased 75%
- Honeymoon in Croatia +190%
SEE THE FULL PINTEREST / ZOLA WEDDING TRENDS 2023 REPORT HERE
Need Pinterest Marketing Help?
If you need help figuring out how to get onto Pinterest and succeed (or take what your doing a do it better), please Contact Killer Diller Social. We LOVE helping Small Businesses succeed on the platform.