Why Pinterest Is The Place Where YOUR Small Business Should Be!

Pinterest is an amazing opportunity for small businesses to:

• Increase awareness
• Increase traffic to website or blog
• Gain New Leads
• Increase Sales
• Reach a younger audience like Gen Z (23 million to be exact)
• Plus so much more (see some stats below)!

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April 2023 Stats Update:

* Global Monthly Active Users: 450 Million (Source).

* There are more than 5 billion monthly searches on Pinterest (Source).

* 8-10 people say Pinterest is a place where they feel positive. While other platforms are plagued by ongoing harassment or data breach issues, Pinterest isn’t—which the company’s new CMO, Andrea Mallard, attributes to the founders who knew growth at any cost wasn’t the right path for them (Source). PLUS they are actively creating a safe space for teens & other communities (April 2023-Source).

* Women make up more than 60% of their global audience. 

* Male Pinners and Gen Z Pinners are up 40% year over year & US Millennial Pinners are up 35% year over year.

* 46% of people in Canada with a household income over $100K are on Pinterest.

* 84.6 million users are located in the U.S. (Source).

* 97% of top Pinterest searches are unbranded -People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires. 80% of weekly Pinners have discovered a new brand or product on Pinterest.

* 85% of Pinners say Pinterest is where they go to start a new project.

* READY TO BUY: Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to “I did”.

* 85% of weekly users have made a purchase from Pinterest pins (and Pinterest is making a big investment on shopping on the platform).

* Shoppers on Pinterest spend 80% more per month then other platforms (Source).

* Pinterest has one of the longest post lifespans. Other platforms posts last minutes or if your lucky hours, but Pinterest is much longer due to it being a Search Engine like Gooogle. Here at KDS we have seen pins from 5 years still making the rounds and being clicked on. THAT IS A POWERFUL TOOL!

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Need help getting started? Killer Diller Social has some affordable services that will get you started onto the path of success.