As a Pinterest Marketer, this is my most favourite time of the year! The Pinterest 100 Top Trends for 2020 is out! It’s where your business can see what is trending in 2020 that you can then use to build relevant Pinterest campaigns around. It is also a helpful tool to see what keywords to use in your pins, what to start to stock in your stores or create content around (just some of it’s uses).
It’s a tool that I use on a regular basis when working with clients.
Marketing 101! Always know what your target market is searching for. This Pinterest 100 insight will help with that.
Why should you pay attention to these trends?
When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next.
Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends. The Pinterest 100 is their annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family. This year, they organized the trends into ten themes that show broader cultural shifts and changes in consumer behavior.
Here are those trends:
So readers, please take some time to read ALL that was in this report (SEE HERE). And if you are unsure of how to incorporate the relevant trends into your Pinterest marketing, drop Killer Diller Social a Line! I help clients of all sizes navigate the world of Pinterest.
SPECIAL NOTE: If you don’t see your business in the trends, don’t fret. These are the trends but NOT the only thing that 320 million users are searching for on the platform. So keep this in mind if you are plugging away or looking to get started. Once again, unsure if you should be on Pinterest, KDS can help you with that.