Showing seasonal moments or special occasions makes your creative feel relevant and relatable. In a study, Pins that referenced these topics drove 10x higher aided awareness (Source).
So how do you achieve this?
#1. You need to start thinking early…way early. For example, Christmas searches start before December. So, this means you need to start adding content onto the platform at least 2 months before.
# 2. Think about what will work for your brand. Not all brands should jump on every holiday and every special occasion, if it does not fit what you are promoting. Your followers will read right thru you and any new followers or views you will receive may not necessarily be pinners that will turn around and purchase your products or service (or care about future pins). So be selective on what will work for your brand.
For Example: A Jewelry company may not want to create pins for the ‘Big Game’ aka the Superbowl unless you are selling Superbowl sized rings BUT a cake company would 100% want to create pins around Superbowl party cakes. Understand?
# 3. Utilize the seasonal & special moments KEYWORDS in your pin description (+ Hashtags) and when you save your image before pinning.
Lastly, Pinterest Business has created an outstanding document for 2019 showcasing all the seasonal & special moments. They show you when to start posting, how to post, who will these pins reach and so much more. Download HERE and start planning those pins!
Don’t have time to do this on your own?
Killer Diller Social can take the guess work (and all that reading) off your plate. We offer affordable monthly account management services for small businesses and bloggers that allows you to focus on what is important….YOUR DAILY BUSINESS TASKS.
